🎸 HMV Milton Keynes Brings Back “Live & Local” for Independent Artists

After 100 years in business, HMV isn’t just a music retailer, it’s finding its rhythm again in community and creativity. As part of its centenary celebration, HMV reintroduced its “Live & Local” initiative: a company-wide movement to give independent artists and bands a stage inside their stores.

This project gives local musicians a real opportunity, not only to perform live in front of music lovers but also to have their albums stocked in-store without the need for a record label.

It’s a refreshing reminder that even in an industry that’s changed so much, there’s still space for authenticity, passion, and connection.

🎤 A Platform for

Local Voices

Our local HMV Milton Keynes has already jumped in, hosting local talent like Beth Merill and Lake Acacia, who set the store buzzing with energy.

Store Manager Paul shared:

“It was loud, it captured an audience, it even annoyed a few neighbouring stores, and that’s rock and roll.”

The goal is simple, to give artists of all levels a platform to be heard. Whether you’re playing your first live set or you’ve been gigging for years, Live & Local is designed to bring the community together through raw, unfiltered music.

💿 1921 Records: A Home for New Artists

The Live & Local initiative even inspired HMV’s own label, 1921 Records, which takes store-nominated artists and helps them reach a national audience. The first signing, India Arkin, saw her album pressed and sold in HMV stores across the UK.

For 2025, the Milton Keynes team is pushing harder than ever, expanding gigs, building partnerships, and growing the creative scene right in the Centre MK.

It’s not just about performances, it’s about reviving community music culture in a modern way.

📲 Want to Play?

If you’re an artist or band interested in performing, message @hmvmiltonkeynes on Instagram for upcoming slots and event info.

💬 Freedom isn’t just about quitting your 9–5, it’s about finding spaces where your creativity gets to breathe. HMV is proving that even corporate spaces can evolve into creative hubs when passion leads the way.